Category Archives: Digital Asset Management
Universally Designed Content
(This is a ‘refresh’ of a previous blog on Universal Content Design, with some updated information related to content management–and content marketing– best practices). A Plea For Your Patience Please bear with me. This blog is about content (management | marketing) … Continue reading
Give Me A DAM Reason To Come Back
A few years ago, a client had proposed a user incentive in which their digital asset system (DAM) would congratulate the user for ‘saving the company $X.00.’ The value would be calculated by the number of assets downloaded multiplied by … Continue reading
Lasswellian Definition of Content Management
Let me begin with the parsimonious edition of this blog: Content management is defined as who gets what, when and how in an organization. Have a great week! That’s really all you need to know to help you to move away … Continue reading
SharePoint: Confessions Of A DAM Snob
Several months ago, one of my professional contacts recently sent me an article about digital asset management (DAM) trends. In addition to providing a layer of validation about my predictions for DAM opportunities in 2009, the article gave me a … Continue reading