Category Archives: CM, DAM. ECM…
Accessible Packaging and the Best Buy Test
Is that 1-2 Tablespoons, or 12 Tablespoons? Here’s my problem: I can’t see the damn dosage recommendations on a bottle of children’s pain reliever or any other pharmaceutical packaging for that matter. Worse still, I can’t see the active ingredients, … Continue reading
Give Me A DAM Reason To Come Back
A few years ago, a client had proposed a user incentive in which their digital asset system (DAM) would congratulate the user for ‘saving the company $X.00.’ The value would be calculated by the number of assets downloaded multiplied by … Continue reading
If I Can’t Read Your Site, I Won’t Buy Your Stuff
Is your organization providing content in accessible formats? I’m going to go out on a limb and guess probably not. If you’re answer is yes, then it’s likely that you are required to be 508-compliant by a government agency I’ve … Continue reading
Lasswellian Definition of Content Management
Let me begin with the parsimonious edition of this blog: Content management is defined as who gets what, when and how in an organization. Have a great week! That’s really all you need to know to help you to move away … Continue reading