Author Archives: Scott Smith
“Digital” Productivity Tool
Yesterday, I got a robo-call about something I had to act on this morning. The task was low-effort, but an irregular one, thus had a high risk of slipping my mind. I considered all my reminder aids: Whiteboard A planner … Continue reading
Posted in Content Strategy
Tagged Digital, Productivity, Sharpie
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Time Has Come Today
Please Don’t Make Me Shop Frequently, before Christmas or my birthday, people (my wife, my sisters, etc) tell me that I’m hard to buy for. My response is always “I am not. I don’t want anybody to buy me ANYTHING.” … Continue reading
Posted in Uncategorized
Tagged Customer Service, Shopping, Timex
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The Closer
Talking Baseball Last Saturday, a neighbor and I were discussing baseball at a block party, when he brought up modern-day managerial strategy for relief pitchers. I don’t follow baseball to anywhere the extent that I did as a kid. I’m … Continue reading
Tell Me Where It Hurts
In my years in creative operations, IT and content strategy, there are three content pain points that I keep encountering, over and over again. First, “I can’t find it”. This can occur if the content is insufficiently described, has multiple … Continue reading
Posted in Uncategorized
Tagged Content Strategy, Findability, Pain Points, Thinking of Cheese
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