Author Archives: Scott Smith

“Digital” Productivity Tool

Yesterday, I got a robo-call about something I had to act on this morning. The task was low-effort, but an irregular one, thus had a high risk of  slipping my mind. I considered all my reminder aids: Whiteboard A planner … Continue reading

Posted in Content Strategy | Tagged , , | Comments Off on “Digital” Productivity Tool

Time Has Come Today

Please Don’t Make Me Shop Frequently,  before Christmas or my birthday, people (my wife, my sisters, etc) tell me that I’m hard to buy for. My response is always “I am not. I don’t want anybody to  buy me ANYTHING.” … Continue reading

Posted in Uncategorized | Tagged , , | Comments Off on Time Has Come Today

The Closer

Talking Baseball Last Saturday, a neighbor and I were discussing baseball at a block party, when he brought up modern-day managerial strategy for relief pitchers.  I don’t follow baseball to anywhere the extent that I did as a kid. I’m … Continue reading

Posted in Uncategorized | Tagged , | Comments Off on The Closer

Tell Me Where It Hurts

In my years in creative operations, IT and content strategy, there are three content pain points that I keep encountering, over and over again. First, “I can’t find it”. This can occur if the content is insufficiently described, has multiple … Continue reading

Posted in Uncategorized | Tagged , , , | Comments Off on Tell Me Where It Hurts