Author Archives: Scott Smith
Content Marketing Rock Star (Or Pop Star)
I have been seeing an increased use of the term “content marketing” and pondering how I can describe how it’s differentiated from “marketing” (without adjectives). The Content Marketing Institute defines it this way: Content marketing is a strategic marketing approach focused … Continue reading
Uh…About That Banner….
OK, it ain’t pretty, but it’s mine. And it’s just an iteration. I had been pondering, mulling, deliberating,… about updating my site for some time. I like the theme, well enough, but it’s commonly used in the WordPress community. I … Continue reading
Six Christmases
My holiday memories are dominated by my six Christmases in Westord, Mass –my parents’ hometown. We only ended up there because of some twists of fate. My father planned to retire from the Navy in the mid 1960’s and the … Continue reading
Job Creator
I never envisioned a future where I would live in a house where pots were never dirtied, but I was certain that I would one day achieve a “paperless” newspaper. I longed for that time, when I could reduce my clutter … Continue reading