Smirks

(Post was originally published on Linkedin after the takeover of Twitter  by…well, you know who. Recent stories about mass staff reductions, where companies are now claiming the cuts are “because…AI” led me to recall my key point about corporate arrogance. ”

In the early 1990s, I was doing contract work in a DC-area data center for a telecommunications giant when the company announced massive layoffs (exceeding 10,000 job cuts globally).

This was my first experience with such a thing. Much of it was puzzling to me. For example, I didn’t understand why staff with years of service were axed, while we contractors were spared.

Also, I didn’t get how a company of that size could be so unprepared in the midst of lengthy, low-grade  recession.

In the years that followed, several of my own employers (as well as some vendors, and clients…) have made extensive and sudden staffing cuts during their implosions.

Some of these organizations faced exceptionally awful economic downturns (in 2001, and 2008). Though many of their woes seem self-inflicted.

Some of the companies had leaders that did particularly shady shit. It seemed like they were auditioning to become Enron executives.

Some were victims of the Peter Principle, where leaders had risen to their highest level of incompetence, and habitually made poor decisions. This was sometimes exacerbated by the fact that some had confused their life-long privilege with talent.

A C-level executive born on third base and thinks they hit a triple is not a new thing. It’s not always a bad thing, either, as long at that person in a posh corner office can admit that they don’t know what they don’t know. If they can’t there’s probably trouble ahead.

Some of the companies were acquired, some changed their business and/or their revenue models, and eventually managed something of a turn-around.

Some no longer exist.

Though without exception, all of the contractions were preceded by an internal (and often public) display of arrogance that was weeks, or months (sometimes years) in duration. This was especially true in mid-to-late 1990s, when companies confused hyper-inflated stock prices with organizational exceptionalism.

The truth is, they were lucky. Just about everybody was lucky during that time period, ffs.

While I don’t know exactly what’s happening inside Twitter, or other companies that recently announced large reductions in force, I’m getting a vibe based on what I do know, and what I’ve previously experienced.

I suspect that many employees who have been let go, (or resigned after receiving Twitter’s ultimatum memo)are experiencing an emotional mashup that includes both a huge of sense of relief, and some indescribable levels of anxiety.

I’ve been through that a few times (usually beginning during the holiday season), sometimes with skimpy severance packages (if any at all). I have great empathy for those who are enduring similar situations.

Though I have not experienced a layoff in several years, I try not to forget what it was like. I didn’t always handle things well. Attempts to focus on pleasant moments, such as baseball, vacations, memories of comic books, biking or my son’s arrival…were often promptly overwhelmed by  pervasive feelings of  gloom and doom.

I also try to remember the smirks among the organizational leaders in the months prior to a swift, and sudden contraction.

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Doc Smitties

My son was 4 when my father died, so I don’t have many photos of the two of them together. I think this might be the only one where I am in the shot with them.

Photo of a middle-aged white male on the right leaning to steady a silo from the Fisher Price farm, for a baby who putting object. A 80-year-old white male, who is holding the baby by his overalls straps to steady the baby as he stands.

Smitty, Smitty, and Smitty.

This photo above was taken: about 35 years after my Chief Petty Officer  father retired from the US Navy where he served as a Hospital Corpsman; and roughly, 18 years before my son completed his Hospital Corpsman training (as I predicted my son  would be given at least two nicknames during the career: “Smitty” and “Doc.”

Both of them completed field medicine training at Camp Pendleton and became fond of San Diego (“It’s too damn cold there!” my father would say most other places in on the planet).

In between those milestones, I was born—in the same base where father had undergone his Corpsman training during World War II.

I’m glad the two of them got to hang out a few times, both seemed to have fun. Though I doubt that my father would have approved of the young ‘un wearing a Yankees hat on a trip to Boston.

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“No Openings”

In the previous millennium, when most people still wrote résumés and rejection letters on typewriters, I found an envelope in my mailbox from a company to which I’d sent my rez a few weeks prior. 

I bounded up the stairs to my apartment and ripped open the seal before I’d even closed the door. Inside the envelope was the cover letter that I’d written and signed. Somebody had written “No openings,” with a ball-point pen at the top of the letter. 

At that moment, I was infuriated. However, I later realized that they had made an actual effort to reply: writing the two words, addressing an envelope to me and getting it stamped and mailed. So many other organizations didn’t do jack shit.

In the past couple of years, I’ve read the agonizing stories of people who have applied for dozens and dozens of job postings and have received only a few replies, if any at all.

I know that there are many companies using AI to make (or influence) staffing decisions and I get why they are doing that. Though stop the damn ghosting. If you are a recruiter, hiring manager, etc. and your candidate-selection methods are AI-reliant, you absolutely should use said  AI to provide candidates with timely, meaningful updates about their status in the hiring process.

Though in this modern era of automation, you should strive for something more elegant than “No Openings.”

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Pure Substance Content

I finished up the school year yesterday and this morning I revisited something I wrote before I started working in education four years ago.

Predictions about the future have never been in short supply. However, tech predictions have seemed nearly ubiquitous in recent years.

This seems as good a time as any to  wade into the tech-prediction pool:

“Organizations that can ensure systematic and efficient reuse of content will provide clarity through consistency, and delivery of better, personalized, content experiences for consumers; therefore these organization will gain a competitive advantage over competitors in their space.”

To be honest, this is not a new prediction.  It’s from a position paper I wrote for my Dot-Com Era employer….in the year 2000 (How’s that for content reuse?).

A few years ago, I thought about that 2000 position paper, as I pondered the  current (in 2020) state of content strategy, including single-source content and content reuse.  Roughly 3,500 words later, I developed a (rather extended) chemistry metaphor which classified types of content of as:

  • Elements
  • Molecules
  • Pure Substances (which are elements or molecules)
  • Mixtures

(I’ll explain more about this metaphor in future post, but you should note that my scientific credentials are unimpeachable: I MINORED in Political SCIENCE!)

I have a bit of downtime, thus going to revisit those 3,500-ish words and harvest some of my thoughts, assuming they make sense, and are relevant. I’m going to try to express them in  blog posts, and perhaps in-person presentations. I’m looking forward to getting the thick of content strategy discussions again.

 

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